The NEW Secrets to Copywriting That Sells
Business / Copyright
Aplus Legal Advice | 2022.09.06 14:18 |
412 views
Anyone who has worked with me over the past 25 years knows that my mantra has always been benefits, benefits, benefits. Benefit headlines benefit copy benefit subheads benefit captions anything to hammer home the customer benefits.
Benefits are still a vital key, but today, copywriting needs much more than just benefits. To sell the most, copywriting needs to connect at a much deeper and more dramatic level than ever before.
6 Reasons Why Case Studies Are a Terrific Market for Freelance Writers
Business / Copyright
Aplus Legal Advice | 2022.09.06 13:48 |
304 views
I remember the first time a client offered me a case study writing assignment.
I was petrified.
It was early in my freelance writing career, and I did not even know what one looked like. I had a lot of questions. What is a case study? How long is it? What is the format? How much do I charge?
2 Must Know Copywriting Secrets that Guarantee Success!
Business / Copyright
Aplus Legal Advice | 2022.09.06 13:50 |
384 views
Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this what type of buyer are you targeting?
Why Should I Bother with Optimized Online Copywriting?
Business / Copyright
Aplus Legal Advice | 2022.09.06 13:55 |
285 views
It is no good having a creative, individual website with brilliant, informative copy if customers can’t find you on the internet. On the other hand, it is also detrimental if you have a website that can be easily found (has a high ranking) but people become bored and alienated reading it.