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The One Word Every Prospect Craves

Business / Copyright

Aplus Legal Advice  |  2022.09.06 14:16  |  705 views

It’s the most important word in the copywriter’s arsenal. It ranks right at the top with words like “free,” “new” and “savings.” I’m talking about “you.”



The Secret Power of Words

Business / Copyright

Aplus Legal Advice  |  2022.09.06 14:14  |  763 views

If the best way of communicating with prospects and existing customers was through sign language, we all must learn to sign. Or if the best method of communication proved to be mutually understandable code, we all must learn that code to say anything. Thankfully, our communication process is much simpler, or is it?



What Is A trademark, Anyways?

Business / Copyright

Aplus Legal Advice  |  2022.08.09 16:30  |  601 views

We're not necessarily talking about Elvis' trademark sideburns or Catherine Hepburn's trademark voice, but that's not too far from the path. They're everywhere you look, and yet do you really know what they are? Trademarks are a strange animal and it's necessary that you get to know them if you have business endeavors of any kind. Whether you're making your own trademark or using other trademarks, there's a whole lot to learn.



The Primary Cause Of Business Financing Frustration

Business / Small Business

Aplus Legal Advice  |  2022.08.14 21:55  |  638 views

Finding proper business financing is not easy at the best of times for most small and medium sized business owners and managers.



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