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What Is A Trademark, Anyway?

Business / Copyright

Aplus Legal Advice  |  2022.09.12 15:41  |  895 views

We're not necessarily talking about Elvis's trademark sideburns or Catherine Hepburn's trademark voice, but that's not too far from the path.



Why You Need to Visit WhoIs

Business / Small Business

Aplus Legal Advice  |  2022.09.02 18:07  |  681 views

Recent case studies of five small business owners who had their web sites disappear from the internet may be the subject of an upcoming eBook. The situation happens more frequently than some people realize, so the following advice is being released now.



Writing Help, A Minimalism Checklist

Business / Copyright

Aplus Legal Advice  |  2022.09.06 13:54  |  683 views

User documentation is all too often written by programmers for programmers. It tends to focus on the products features, rather than the users’ tasks. Programmers are not in the ideal position to be writing user documentation. They are too close to the bits and bytes, and they’re too far from the user. To them, what the product can do tends to be far more important than what the user can do with the product.



Why Do Startups and Small Companies Need to Attend Trade Shows

Business / Small Business

Aplus Legal Advice  |  2022.08.14 20:38  |  718 views

Many people who are running a one man show businesses or even a small business believe that exhibiting at a tradeshow is out of their league because of financial considerations, because the large companies have large marketing departments with large budgets, because a tradeshow booth is not affordable, because they just don’t have the vision on how to design a booth, how to transport and assemble one, how to work a tradeshow, etc.



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